Kaizer Chiefs aim high on return to CAF football

Kaizer Chiefs aim high on return to CAF football

Kaizer Chiefs Marketing Director Jessica Motaung says they want to dominate the African football space and elevate the club’s brand across the continent.

Amakhosi will be making a return to the CAF Confederation Cup after finishing third in the recently concluded Betway Premiership season, and Motaung made it clear that they do not plan to make up the numbers in the competition. She says it’s important that they do well not only for the prestige that it comes with, but also has the potential to uplift them commercially.

"Oh, Chiefs have huge aspirations, like any of those clubs you've mentioned, to be in those spaces and continue to do the work and lay the foundation to make sure we are in those spaces," said Motaung.

READ: Why Kaizer Chiefs picked Zimbabwe champs Scottland FC for Toyota Cup

"From the ACA's point of view, and as someone who has been involved in club football on the continent, it's very important that clubs are inspired to reach those spaces, because not only does it bring glory and success, but certainly commercially, what it does for a club to be able to achieve those revenues allows you to reinvest in the club and be bigger and better. So certainly, I think all clubs, including Kaizer Chiefs, are on that journey or trajectory."

Motaung also promised that the club will build from where they left off last season, and be more competitive in an effort to challenge rivals Orlando Pirates and Mamelodi Sundowns for domestic trophies. While Chiefs’ third position is seen by many as an improvement from their previous outings, they were still significantly far behind the other big two in terms of quality and the fight for silverware.

"As we move from the step and foundation that has been set in the last season, we are certainly challengers, and I think last season showed that. We continue to make sure that we live up to that."

"And we certainly want to reclaim the glory consistently and ensure that we rise to the levels that we, as a club, need to be at. This season is a key season; watch this space as it unfolds."

"Our vision is to continually be a winning team. We have a history of winning and are very happy that we were in the Nedbank Cup; we were in the top three this last season. Winning is part of our DNA, and that's something the club will continue to aspire to achieve."

Chiefs also recently launched a new ladies team after formally taking over Springs Home Sweepers FC, and have been competing in the Sasol League in Gauteng. She says it has been an exciting project for them so far and hopes to grow from here.