Golf should be democratised - Southern Guards GM

Golf should be democratised - Southern Guards GM

LIV Golf is what global golf needs to shift from its exclusionary practices to being inclusive, according to Southern Guards general manager Richard Glover.

With Saudi Arabia's sovereign wealth fund, PIF, having announced its withdrawal from the funding of LIV Golf beyond 2026, the League is currently in a transition phase to attract new private investment to sustain itself beyond this year.

While the PIF's reported withdrawal is set to force the league into equity partnerships, the all-South African team are appealing to investors eager to partner on the journey of democratising golf and growing the game beyond the mass market in the United States.

"Oh, look, we're open. I think as a team we're open to a variety of options in terms of outside investments. What we are looking for is maybe someone who wants to go on a journey with us, who has a vision, who believes in the growth of the team. I think what's very clear - I don't think even the critics of LIV can argue this - is that golf should be seen around the world. Golf should be democratized; LIV Golf is doing that," said Glover

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"You look at Adelaide, which had over 150,000 people. You look at South Africa, which had over 100,000 people. You look at some of the big events in Asia that LIV is delivering." "I think it's a really great product, and I think that's why we are seeing interest from outside investors: because they see the growth potential, and I think they also recognize, to a degree, a lot of the hard work is being done from a product and brand perspective."

Reports have suggested the PIF is pivoting away from offshore projects towards domestic Saudi projects, thereby reducing the priority of the global golf league.

Despite LIV Golf's record-breaking impact in various international markets outside the US, such as Australia, Singapore and South Africa, critics continue to celebrate the five-year-old league's struggles.

However, Glover argues the reporting is exaggerated to favour the purist narrative.

Pressed for more on the minority equity push, the South African administrator shed some light on how things could pan out as LIV Golf enters its next chapter.

He insists there remains reason for optimism both from a player and a fan perspective, particularly with regards to the South Africa event in 2027.