Proteas get new swag as CSA announce a partnership with Lotto Sport
By
SABC Sport
4th September 2023
Cricket South Africa is delighted to announce a partnership with Lotto Sport as the official technical partner for all the national cricket teams.
Lotto Sport has been awarded exclusive rights to manufacture the playing and training kits across the men's, women's and development properties. The deal also extends to the production of merchandise and CSA staff apparel.
Fans will get a glimpse of the new One-Day International (ODI) kit on Thursday, 07 September, when the Proteas Men take on Australia in the first Betway ODI at Mangaung Oval in Bloemfontein.
The design, which celebrates individuality but appreciates a shared passion and unity, has returned to the classic Proteas green. The Protea embedded design is symbolic of the national pride of all South Africans.
With a new targeted concept where style and performance are combined, the kit has an ideal mix ofcomfort and technicality with ergonomic fit, light and breathable mobility. Reflective elements in strategic areas allow maximum visibility in low-light conditions.The kit will be available to purchase at leading sports retailers and leading online retailers throughout South Africa.
Commenting on the partnership, CSA Chief Executive Officer Pholetsi Moseki said: "CSA is pleased to partner with Lotto Sport South Africa, a brand that has proven to be passionate about sport. Their designer kits will position our various properties as progressive, thus bringing traction to the game.
"This augurs well with CSA's vision to make cricket the number one sport of choice in South Africa, a commitment to be enhanced through our association with this global company.
"I welcome Lotto Sport South Africa to the cricket family and look forward to a mutually beneficial partnership."
Lotto Sport South Africa CEO Yusuf Dockrat added: "This is a historic moment for Lotto Sport internationally. Being a traditionally football and tennis brand, what better way to spearhead a footprint into global cricket than with the sponsorship of the Proteas Men and Women's teams.
"For the past five years, we at Lotto Sport have been working tirelessly to provide South African consumers with fine Italian quality sportswear and lifestyle products that are functional and stylish. For us, this partnership follows that ethos. As we continue to put comfort, product excellence and innovation at the forefront of our offering, we now partner with Cricket South Africa, which is an honour for us.
"We are extremely excited for what the future holds for South African cricket and Lotto Sport South Africa."
