CSA announces major international partner

Cricket South Africa (CSA) has announced a groundbreaking partnership with international sports management giants Roc Nation Sports International (RNSI).

The partnership is a first of its kind for a South African sports association, with CSA looking to take a new approach to the way they interact with local and global cricket lovers.

Among the focus areas of RNSI will be to drive the CSA brand on the international stage, through mediums such as social media, advertising campaigns and community initiatives.

"Cricket South Africa has teamed up with Roc Nation Sports International in a collaboration underpinned by a shared ambition to continue driving the sport in an exciting new direction," reads a statement from Cricket SA.

"As part of this new chapter, the core vision of the collaboration includes proactive engagement with a passionate cricket fanbase, striving for excellence both on and off the field, while facilitating a vibrant match-day experience.

"Partnership Deliverables - Brand Amplification, Social Media Strategy and Execution, Creative campaign activations, Community Initiatives, Fan Engagement and Bespoke support in key areas."

Cricket like you've never seen before. @OfficialCSA | #CSAxROC pic.twitter.com/I5mE5Q1oDN

” Roc Nation (@RocNation) June 9, 2022